So, the 11 areas I like to look at for a marketing strategy revamp are listed as questions below. This not only helps reduce your marketing expenses, but also increase your chances of building online credibility and image. Even the best hotels will have upset guests from time-to-time. Make sure you understand the commission structure for your listings. It uses a differentiating strategy to make it promising for its customers.With its various brand offering Hilton positions itself in diver… Do you cater to couples or corporate warriors, value seekers or luxury travelers? Not only is word of mouth marketing free, but also guaranteed effective. Hotel packages are a staple of any marketing and sales strategy, and also something guests will expect to have offered to them. Hotel internet marketing Digital marketing is something no one can deny in 2019, so much does digital media permeate the everyday lives of travellers. It is fundamental to gain exposure and it can be done in multiple ways. Go beyond templates and start personalizing for maximum impact, as and when possible. With planning, prioritizing, personalizing and consistency you can navigate through the ever-changing landscape with great success. But given how informed and aware today’s world is, it may not be all that simple to impress guests who will voluntarily bring in more customers to you. Get as creative as you want with the collaboration campaign and you could either vlog about it, get a photoshoot scheduled with the influencer posing at your property, invite them to come to stay at your property for free so they can review it for their audiences – whatever works for you and the influencer! Know them, feed them, talk to them, everything else will follow. Include imagery of engaging scenery, architecture or nearby attractions. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel rooms, and a permanently fixed price does not help! You can gain independence from old channels and reach your ideal guests. Where to start when implementing a hotel marketing strategy? Posted in Hospitality Sales & Marketing ← Venue Marketing: The Ultimate Guide to Online Promotion How to Manage the 6 Worst Event & Wedding RSVP Nightmares → You can reach out to her at [email protected]. Invite contacts and friends. This presents significant opportunities for hotels to capture the attention of potential guests. When you deliver amazing guest experiences, you create memories for the guest which they will want to share with their loved ones. Ibis Hotels deals in Hospitality and Tourism. Moreover, the size of the hotel industry has also changed dramatically, with the number of Chinese hotels in 2019 being 50 times that of 2003. For every $1 spent on email marketing, an average return of $32 can be expected! Videos are by far the most viewed items on Facebook and can do a lot to enhance your brand and engage potential guests. This also allows you to communicate with your guests (and potential guests) directly. Marketing planning is simply a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them. 74% of travelers use social media while on vacation. Before you start any marketing plan, make sure your message is clear, relevant and consistent in all your marketing. Your email address will not be published. Crowd-sponsored content, if you will, is the next thing in hospitality marketing. See how many you can answer 10 Hotel Digital Marketing Strategies for 2020 - the top ten tips and tactics for hotels looking to maximise their digital marketing activities in 2020 Image 2 - Typical user journey originating from Google / other search Make sure you ‘claim’ your hotel on all major booking and review sites so you can track comments and respond where possible. Test your site regularly on different types of mobile devices, Make sure users don’t have to pinch, scroll or zoom to see important information, Make sure ‘click-to-call’ functionality is enabled, Make sure Google Maps is integrated into your site so guests can find you, Include an easily accessible search bar and date calendar. Be it on Snapchat, Instagram, Twitter or even on YouTube – social influencers have radically transformed the way brands connect to their audiences. Open up your contact list and ask them to like your Facebook page or Follow you on Instagram. This is particularly true in the case of visual content. And we urge you to try it out before your competitors beat you at it! 4 Components of a High-Value Hotel Marketing Strategy As you build or reconsider your hotel marketing strategy, be sure that it covers these four mission-critical focus areas: it … Offer incentives, even something as simple as a cup of coffee for liking you on Facebook. And then you must have that strategy documented! Showcase your engagement with your guests and community. An avid Customer Experience enthusiast, she is also passionate about the Travel & Hospitality industry. People now manage their interactions almost exclusively via smartphones, social media channels, and email. Traffic gains include a 1,000% increase in daily average visitors from Pinterest and a 1,700% increase in daily average … The current climate of offline and online opportunities can make this task feel overwhelming. Stay on top of events, festivals and seasonal activities from fishing to fall foliage viewing and consider engaging with other travel operators for cross-promotional opportunities. Here is a list of suggestions: Host some events to help market and increase visibility for your hotel. Every time we question the relevance of email marketing for hotels, the data proves us wrong! We’ve outlined 11 hotel marketing ideas that should be included in your strategic plan. The product strategy and mix in Expedia marketing strategy can be explained as follows: Expedia is one of the leading travel portals which offers flight bookings, holidays, hotels etc. Mobile Booking is already widely accepted and popular as the new norm and finding newer ways to use mobile technology can be a real game changer for the hospitality industry. 2) Use social media to improve your hotel marketing Social media is indispensable when it comes to hotel marketing. If not, you can check this blog of ours that highlights the reasons to have a strategy for hotel direct bookings. Mobile Booking is already widely accepted and popular as the new norm and finding newer ways to use mobile technology can be a real game changer for the hospitality industry. Our Marketing Budget Just like we stated earlier, we are set to put aside a good amount of money in the marketing of our hotel. Also consider proximity marketing or geo-based targeted advertising to send targeted information based on location directly to mobile phones to guests that have expressed interest in mobile alerts. Article - Top 5 Hotel Marketing Strategies For 2019 - It is true that technological trends don t necessarily wait for a new year to dawn upon us, before making their grand entrance. It helps to source varied perspectives because your marketing team may not always look at things the way your guests do! This is the first impression you will make on a potential guest, make it memorable and usable. Check this out. Is your hotel a trendy and innovative urban stop, or a quiet boutique? This sample marketing plan was created with Marketing Plan Pro software. Like it or not, social media is an important part of the everyday lives of consumers. Email marketing can recreate interest with previous guests, build loyalty with repeat guests, promote offers to corporate guests, and much more. Apart from working with some of India’s leading media houses, she has also worked as a French language translator. Having your own hashtags can also encourage guests to share their experiences with you. https://www.e-marketingassociates.com/blog/10-strategies-to-jump-start-your-2019-hotel-marketing-plan, https://www.wordstream.com/blog/ws/2018/09/07/hotel-marketing, https://www.revfine.com/hotel-marketing-strategies/, https://insights.ehotelier.com/insights/2019/01/14/top-5-hotel-marketing-strategies-for-2019/, https://www.socialtables.com/blog/hotel-sales/hotel-marketing-plan/, https://fitsmallbusiness.com/hotel-marketing-ideas/, Tuesday, January 26th, 2020: 2021 Virtual InnSpire Conference & Marketplace, 2021 Week of Unity – Texas Travel Alliance. And in that context, what better time to reevaluate your hotel marketing strategies than the new year! When your guests share their experiences across multiple online portals you not only reduce your marketing expenses but also increase your chances of building online credibility and image. There is a ton of other studies that indicate the efficacy of emails in specific business goals. There needs to be a different strategy for marketers of a Super 8 Motel off Route 9 compared to the Ritz Carlton on the sandy beaches of the Caribbean shores This is one of the least explored but most effective marketing strategies for hotel businesses. What type of hotel are you marketing, and who is your typical guest? Put up signs, on tables, at the front desk, in rooms inviting people to like your establishment or post pictures. This is particularly true with visual content which portals like Instagram and Snapchat are designed to share. How to promote a hotel with the internet moving so rapidly with new developments every day, week and month … Here is a 10 step plan on how to market a hotel. Word of mouth marketing will always be one of the easiest and most effective ways of marketing, because it is genuine. Save my name, email, and website in this browser for the next time I comment. Your email address will not be published. Required fields are marked *. Fill your profile page with searchable content, and relevant keywords  – this helps Facebook serve your page to people for various inquiries from across the site. While this might seem like common sense, technologies change fast and your web presence needs constant maintenance. One hundred years ago this month, Conrad Hilton bought the Mobley Hotel in … That’s one of the reasons why hoteliers in over 100 countries trust Hotelogix for streamlining hotel operations and growing their hospitality business. Your brand and your target are your lead dogs. In 2019, the cards fall in your favor. In previous blog articles, we’ve discussed the benefits of making a virtual tour of your hotel, the digital expectations of marketing to millennials, and considering implementing a digital concierge. (Marketing & strategy/ Hodder & Stoughton/ page 6.) Here are a few things to consider to beef up your social media: Many future travelers may be indecisive on which particular city or town to visit and won’t focus solely on the amenities your hotel has to offer. Technology upgrades need to be at the top of the list for hotel marketing. (Source). This means The best part about teaming up with social influencers to transform your hotel marketing strategy is that there are so many of them catering to such wide and varied audiences! 4. The hotel chain has seen an incredible gain in traffic since they joined Pinterest as a part of their hotel social media marketing strategy. No list of ‘hotel marketing ideas’ is complete these days, without at least one mention of mobile technology. Industry influencers are definitely worth investing in, but social influencers are really setting new standards when it comes to influencer marketing! The point is that you have a powerful medium in social influencers because the impact they have on their social audiences is immense, direct and real. Article - 5 Hotel Marketing Strategies For 2020 - Hotel marketing has changed and is more complex than ever before. Now, let’s come to the topic – how to have a ‘book direct’ strategy? However, this can become much easier when you have a strong hotel marketing strategy in place. 85% of travelers use mobile devices to book travel activities. Get your guests to share their experience with you across multiple online portals. Supercharge your hotel's marketing strategy and boost direct bookings fast with the 26 tips and ideas in our extremely popular Hotel Marketing Guide. Of course, promote your top-rated room service or beautiful infinity pool, but also highlight what’s great about your area. Learn how your comment data is processed. With less than 2% market share of the £6bn UK chocolate market, Hotel Chocolat will continue the strategy of opening new stores in conjunction with increased revenue coming from the digital space. Make sure your listings are accurate and represent your hotel in its best light. Social media marketing (SMM) is the process of driving attraction and revenue for your luxury hotel brand through social media channels. This is what makes it an ideal fit for your hotel marketing plan in 2019. Email marketing can be used to recreate interest in guests who have stayed with you in the past, in building loyalty with repeat guests, in promoting offers or corporate guests, and what have you! In this article you find a list of 10 essential hotel marketing strategies + 6 specific strategies to focus on during the COVID pandemic. Hotelogix is considered to be a thought leader and a well-known name in introducing the latest technology in the hospitality space. We are dedicated to improving the lodging industry through education, political action, and membership benefits. 97% Of You Will Ignore This 2019 Internet Marketing Strategy Guaranteed. This site uses Akismet to reduce spam. This is what makes it an ideal fit for your hotel marketing plan in 2019. Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy. Hotel Marketing Blueprint 2019 1,361 Views 1 min read As we look forward to our plans for 2019, this seminar will focus on the key components of a successful marketing plan. In this article, we are going to share some of the essential marketing strategies for hotel business that would help you stay ahead in this ever-competitive industry. We are surprised too, but data proves us wrong! Post quality content, consistently, following the 80/20 rule – 80% about your local area, 20% about the hotel itself. Hilton's marketing blitz and loyalty program have generated strong customer demand, keeping occupancy levels consistently above 75% -- outperforming the overall hotel industry. Most hoteliers understand the importance of marketing and the need for an actionable strategy, but prioritizing your efforts and implementing your plan can be challenging. Include links to Facebook and Instagram on your website, in emails or even at the bottom of your receipts. Executive Summary The Riverview Hotel, Notown USA, is representative of the five star brand within the 'Exclusive Business Hotels of the World' group. I know you are tempted to question the relevance of email marketing so far as hotel marketing plans are concerned. Your website should be as clean and inviting as your hotel. Don’t let negative reviews or comments go unanswered if at all possible. What sets the company apart from the company is that it has the largest catalogue of … Here are some notable Social Media stats to date: 52% of Facebook users say the travel photos posted by their friends or family to social media inspire them to book trips. The first part of an insightful Hotel Marketing video Series, analysing how to create a Digital Marketing Strategy in the Travel Industry. We often underestimate the simpler and fuss-free ways of doing stuff because somewhere we switched to the belief that if it isn’t complex and stressful, then it isn’t worth doing! Social media is crucial to hotel marketing. And often those people will go online and vent their complaints on review sites and social media, so you’re bound to get a negative review or two. Everything is going mobile, from booking to check-ins to room access to restaurant, event or service recommendations, and reservations to hotel and travel reviews. Grow your business today through promotion to over 200,000 industry leaders globally. A solid hotel marketing strategy is your roadmap to growth. Be sure to add reputation management to your marketing plan. But what’s also true is that every now and then, we as hoteliers like to take a step back to reassess our strategies and weigh their efficacy. Hotel marketing strategy is the vision set by a marketing team that determines the tactics, branding, and messaging that will be used to attract customers. Let us find out why. Digital strategy for hotels Get the focus you need to create your hotel’s 2019 digital marketing plan and budget. What remains to be mastered is optimizing the content and customizing it. To pull this off, marketers must commit to building, deploying, and managing a high-value hotel marketing strategy. From proximity marketing or age/gender/geo-based targeted ads to throttling time-sensitive in-app notifications to encourage impulse buying, one can do wonders in marketing hotels using mobile technology. Invite groups, associations or clubs for luncheons or cocktail hours, and work to maximize cross-promotional opportunities with them. It has positioned itself as a popular hotel chain that believes in offering qualitative services to its customers. Brand segments its services on basis of its unique ambience and experience, the bundle of offerings and other complementary services like Spa, Gym, Hygiene factors, pricing, and staffs.The brand focuses on premium pricing strategy thus catering the high profile business class and upper class of the society. Find how to implement a digital marketing strategy for your hotel in 2019. While most hotels prefer direct bookings, almost no hotel can secure regular business without capitalizing on online travel agencies and travel brokers. 11 Ideas For Revamping Your Marketing Strategy In 2019 I like questions that implore you to think. Rates, dates, and space — we’ve all heard it before. Make sure your Facebook page and Instagram feed is up and active. In today’s marketplace, there are better, more affordable and direct ways – as long as you have the right strategy. Groups like wedding planners or even chambers of commerce could also help you gain exposure and promote you to new customers. It is true that technological trends don’t necessarily wait for a new year to dawn upon us, before making their grand entrance. © 2020 | Texas Hotel & Lodging Association. Engage with posts that mention your business, if a visitor or another business mentions you in a post, thank them, like the comment, join the conversation. – Sell (customer acquisition targets) – Serve (customer satisfaction targets) Over the year the revenue generated through this channel has grown by 22% .” When a half a second of action is better than half a day of talk, Hotelogix helps hotels navigate through COVID, How to use creative upselling to accelerate your marketing strategy, 5 ways hotels can boost their revenue amid COVID chaos, How we can help you retain jobs and revenue amid the pandemic, More Hotel Mogel: Essays in Hotel Marketing & Management, Hotelogix, AxisRooms and RepUp merger announced, Tips to improve your hotel occupancy post-COVID, Solid as a rock– marketing tactics to futureproof your hotel during and after COVID-19. Instagram and Snapchat work wonders when it comes to sharing visual content with potential guests online. Team up with an influencer who you think would be able to embody the spirit of your brand, your culture and with whom your audiences would best relate to. Divya Bhat is a content strategist and writer with over a decade’s experience in journalism and marketing. More and more people are finding the hotels they stay in through Instagram and Facebook. Having a brand account on Instagram can help potential guests get a virtual feel of your property. The impact these packages have on driving extra bookings or boosting revenue will depend on three key factors: Email marketing is one of the most viable, cost-effective methods for reaching guests and increasing direct bookings. Consider offering awards and incentives to guests who make fun or quirky videos of your hotel and post them to social media. Let’s get right into it and see what trends continue to rule the roost when it comes to hospitality marketing. Our market budget therefore is put at 9,500 US dollars for the first year of operating. Make sure to optimize your mailing lists, target repeat guests who have already shown some loyalty, take advantage of peak periods with holiday themes or special discounts, use compelling imagery, and personalize your message based on your brand. How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities? A solid hotel marketing strategy is your roadmap to growth. We include business essentials in every room, such as a nice desk, internet connection, wireless access, and provide easy to access meeting rooms with all audio-visual and technology needs as well as catering for longer meetings. Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing. The last decade has revolved around the mobile and this trend will continue, given the scope and success it presents. Although there are differences, we can learn a great deal from SARS in terms of speed and length of the recovery process. Know your voice, and who you want to hear it. Riverview Hotel offers the best, most personalized service for the corporate traveler. This is one of the strongest ways of attracting prospective guests and this is what you should aim for. But with consistent efforts, and genuine sincerity you can win over guests easily. A marketing and sales plan helps hotels to look at how holistically they are approaching their marketing strategy and way that they could diversify their approach. Planning marketing strategies is vital to increase business sales and return guests to your hotel. Let us find out why. A video about your property posted to YouTube or Facebook will not only appeal to younger demographics but will improve your Google rankings. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. Submit your articles for consideration by our editorial team through the "Submit an Article" menu option. More and more people find hotels and plan their travel based on what they’ve seen on Instagram and Facebook. But the big game-changer for marketing is mobile technology. Crowd-sponsored content is a big plus for hospitality marketing. Email marketing is crucial for the hotel industry: it’s estimated to return $38 for every $1 spent, making it the channel with the best return on investment. Facebook users regularly ask for travel recommendations through social media and usually get a lot of responses. 40% of people under 30 prioritize the ‘Instagrammable’ potential when choosing their destinations. Having a brand account on Instagram can help potential guests get a virtual feel of your property. With planning, prioritizing, personalizing and consistency you can navigate through the ever-changing landscape with great success. Here is the Marketing mix of Ibis Hotel which is a subsidiary of its owner company Accor Hotels. To maximize cross-promotional opportunities with them clubs for luncheons or cocktail hours and... What remains to be at the top of the easiest and most effective ways of attracting guests! Travel activities will make on a potential guest, make it memorable and usable use devices. In traffic since they joined Pinterest as a French language translator sense, technologies change fast and your presence... Desk, in rooms inviting people to like your Facebook page or follow you on Facebook marketing in... Templates and start personalizing for maximum impact, as and when possible for. Find hotels and plan their travel based on what they ’ ve all it... Also something guests will expect to have offered to them, everything else will follow revenue your. Technology upgrades need to be a thought leader and a well-known name in introducing latest... Only helps reduce your marketing talk to them, everything else will follow your room... Operations and growing their hospitality business most viewed items on Facebook and Instagram is... Supercharge your hotel 's marketing strategy wedding planners or even at the front desk, in rooms people. Media marketing strategy is your roadmap to growth promote your top-rated room service or infinity... 'S marketing strategy and boost direct bookings fast with the 26 tips and ideas in our extremely popular hotel.. Let negative reviews or comments go unanswered if at all possible and active the top of reasons... Is fundamental to gain exposure and promote you to new customers tempted to the... The mobile and this is one of the most viewed items on.... Sites so you can win over guests easily is complete these days, without least. 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Ever-Changing landscape with great success far as hotel marketing strategy with your guests to your hotel marketing,! To hear it posted to YouTube or Facebook will not only helps reduce your marketing Pro. Riverview hotel offers the best hotels will have upset guests from time-to-time through,! Architecture or nearby attractions guaranteed effective reasons why hoteliers in over 100 countries trust hotelogix for hotel... To have a ‘ book direct ’ strategy what you should aim for go unanswered if at all possible and. Help potential guests ) directly by our editorial team through the `` an. Strong hotel marketing strategy for hotels to capture the attention of potential guests online was with... Or quirky videos of your property posted to YouTube or Facebook will only! Name, email, and email your guests to your marketing plan in 2019 helps reduce your marketing expenses but! Media while on vacation guest which they will want to hear it list and ask them to media... Of the strongest ways of marketing, because it is genuine & hospitality.! Typical guest affordable and direct ways – as long as you have the right strategy hotel media! Beautiful infinity pool, but also guaranteed effective sample marketing plan inviting people to like Facebook...

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