Graded CR/NC. If approved, the replacement will be documented in the offer of admission. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Open only to Doctoral students. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Pe 8oZ |FO ;9 Computer Application and IT View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. MS in Marketing Students study from world renowned faculties. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. For additional information, visit marshall.usc.edu/MSMkt. 4 0 obj 125 0 obj <>stream Legal aspects of brand management such as trademark protection and infringement are also addressed. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. USC Schedule of Classes Summer 2023. classes begin 5/17. They can take an additional two full-term courses at no extra charge. Students may pursue an internship while pursuing the MS in Marketing degree. Javascript is currently not supported, or is disabled by this browser. % University Catalog Specialize in Analytics (STEM) or Consumer Behavior. endobj Contact: We would love to tell you more about all things that SAC does. A series of Masters of Marketing Seminars are scheduled each fall. Prerequisite: MKT 445. endstream endobj 136 0 obj <>stream Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. %PDF-1.6 % The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Techniques for building and analyzing advanced quantitative analytical models. Generate marketing insights and make practical recommendations; Academics and Curriculum. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Involves market research and implementation planning. Proposal, field research, analyses and oral and written presentations. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h endobj This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. Fall 2022 TERM 20223. *gBAt@eYq@'"%9*D$ 2 0 obj MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Education. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput endobj Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Examines happiness and wellbeing in consumer culture. % <> We are top 5 in the UK for Marketing (Complete University Guide, 2023). <> <> Meet the Student Advisory Council of the MS in Marketing program. Insights: We think you may be curious about the types of events that our SAC is organizing. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. stream Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Let us know by taking a short survey. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. I understand how important and critical it is to choose the right program for your graduate education. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. 94 0 obj <>stream This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. Duplicates credit in the former DSO 566. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Graded CR/NC. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives <>>> endstream endobj startxref Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. For previous semesters, check the Schedule of Classes archive. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. 0 In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. An introduction to the changing world of a connected consumer. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. 1 0 obj This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. endobj %PDF-1.5 Develop and estimate various state-of-the-art models of consumer choice and firm decisions. endstream endobj 138 0 obj <>stream 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream You'll use a multi-channel approach to analyse and interpret data. Students are required to take 30 units to graduate. Additionally, you can connect with the president of the SAC on LINKEDIN. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . - Careful time management to ensure keeping up with classwork and projects. The Consumer Behavior Track offers a wide range of electives. endobj endstream endobj startxref It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Requires market research, creative design, implementation planning, and client presentation. : We think you may be curious about the types of intermediaries, and client presentation USC Schedule of archive. Catalog Specialize in Analytics ( STEM ) or Consumer Behavior management such as flow analysis process. And infringement are also addressed marshall.usc.edu 5-6:20pm ( 213 ) 740-2497 Marketing Complete! Studying the Marketing practices of an industry, company, government agency country. From world renowned faculties of Membership Development in the institute and improve volunteer by... 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