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Rumors spread like wildfire regarding his possible identity, including one guess saying it was Archer himself who posed for the image. A Florida business also ships Moxie. Moxie, Cherry Despite the wide prevalence of the 1876 origin date, there is no written evidence (zilch) that Moxie was commercialized prior to March 1885 (and Ive reviewed Ledger No. Sold Date. Bottle Shaped Match Holder, Middle: Moxie Tin Cutout, approx. Frank Moxie is an Elementary Principal at South Butler County School District based in Saxonburg, Pennsylvania. While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the 20th century than Frank Archer, Moxie's marketing genius. Its the official soft drink of Maine, but Moxie has Arlington connections. The soda world gives us over a century of case studies in both good and bad branding, and thousands of cases of product infringement from knockoffs. He and his wife left a rich legacy to the town, financing scholarships for Arlington High School graduates each year. Police Chief Ronald Sellon promoted Sgts. Moxie Records: Lot consists of two different large ca. Full text is unavailable for this digitized archive article. Frank Tenney, FRANK, ROBERT (1924- ) Frank M. Archer, general manager of the Moxie Company, died early today at his home in Brookline. Frank passed away, Monday, January 27th, in Fairfax, Virginia. Select this result to view Frank N Archer Sr's phone number, address, and more. Moxie rose to prominence due to the groundbreaking marketing efforts of Thompsons vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising partnerships with celebrities such as Ted Williams. "[13] Thompson died in 1903. 1 from the Moxie company now housed at the Matthews Museum in Maine). In the 1920s, movie stars and other show biz personalities promoted Moxie, the heyday for the company. earlier Boston plant, and was successfully promoted as a tourist The driver would steer the car from the back of the horse, playing on the term horseless carriage. This and other Moxie Horsemobiles would travel the country to participate in parades, public celebrations, and almost any other event where Moxie was for sale. Or? Frank John Archer, 82. There is a Moxie Energy Drink and a variety of Olde New England Seltzers. The company also marketed a beverage called "Ted's Root Beer" in the early sixties. : Circuit Court, District of Rhode Island, February 20, 1907", "Can a bitter taste find sweet life again? 2014. sugar prices, along with increased competition primarily from Coke, caused 329: Actual government of Connecticut Schoon . Moxie Co. produced china dinnerware sets. In 2011 the company's head of marketing, Ryan Savage, made the executive decision to bring the logo back in response to complaints from long-standing customers. Dr. Frank Archer, III is the assistant vice president for Academic Affairs and director of Institutional Research, Planning, and Effectiveness at Fort Valley State University (FVSU). Archer was also a fan of using catchy phrases to help build recognition of the name Moxie. A few examples include What the country needs is plenty of Moxie, Moxie: Its a drink for those who are at all particular, Cools, refreshes, and feeds the nerves, Moxie Nerve Food: the warm weather food drink, and its most popular tagline, Make it Moxie for Mine. The names perceived personality was just as popular as the beverage and became synonymous with spunk, pep, courage, and building up your nerve. It even became a noun in American dictionaries! Back around 1918, Archer used the increasing popularity of the automobile as an element in one of his most popular gimmicks, the Moxie Horsemobile. As a result of Mad's efforts, sales of the soft drink increased 10%[21] which led to the "Mad About Moxie" campaign. About Maine In 2007 Monarch sold it to its previous owner, Cornucopia Beverages of Bedford, New Hampshire, which is owned by the Coca-Cola Bottling Company of Northern New England, a subsidiary of the Kirin Brewery Company, which is a subsidiary of Kirin Company, Limited, which is a subsidiary of Kirin Holdings Company, Limited, based in Tokyo, Japan (a member of the Mitsubishi keiretsu). In 2018, Coca-Cola acquired Moxie from its bottling partner, the Kirin-owned Coca-Cola Bottling Company of Northern New England, but keeping up with who owned Moxie when can be confusing. American sodas were an industry that began largely in the South during Reconstruction. CAROLYN'S COMPOSITIONS. Hardcover. Popular songs dedicated to the drink were everywhere including the Moxie Song (for a one-step dance) proclaiming Theres nothing like Moxie for mine, tying in with another popular slogan, Make Mine Moxie!, Celebrity endorsements were given by Ted Williams, Babe Ruth, and Calvin Coolidge. Moxie Agent William Taylor became the Moxie lessee and Thompson held the title of general manager with an annual salary of $5,000, an income that provided him with the financial independence he needed to pursue other interests, including economics, law, and politics. The 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. (BRITISH, ANNE FRANK WRITES SISTER'S AND OWN NAME IN. Frank E Archer was born circa 1895, at birth place, California, to John F Archer and Sarah C Archer. Dr. Frank Archer, MD is a Family Medicine Specialist in Salem, UT and has over 36 years of experience in the medical field. Courage. Following the death of Maes Hughes, Lt. You can donate online or by sending a check: Moxie: Its a drink for those who are at all particular. The Moxie Congress, a group of historians dedicated to the history of Moxie, was able to ascertain that the man was likely an on-call model for the lithographers printing these advertisements and, with confidence, it is thought that the Moxie Boy was one John T. Chamberlain of Revere, MA. (2007) Moxie Girlz/Are We There Yet? " EILEEN PERCY & FRANK ARCHER" 2 Sided Sign. strongly associated with amusement parks, dance halls and east coast This unique pop was patented as Moxie Nerve Food and claimed to aid digestion and cure things like insomnia and ED. The trademark application shows that Thompson chose the word Moxie arbitrarily and that he had been using the term in his business to describe his drink since April 1, 1884. In the late 1890's, at Miguel del Hoyo. Moxie was America's most popular soft drink until the 1920's, due in large part to a very aggressive and effective advertising program. It was marketed as a drink alongside the iconic dishes of New England like lobster sandwiches and steamed clams. Date of Sale: 12/6/13 Looking to sell or consign this or a similar item? Colonel Archer is . 1915-20 Moxie Cut-Out With Frank Archer. Thanks to a new vice president in the company, Moxie was about to explode on the market. He went on to become an Army Veteran and a James Madison University . For 34 years, Anicetti ran the Moxie Store in Lisbon Falls. The drink still has a loyal fan base today, many of whom share their passion for Moxie and its associated memorabilia at the Moxie Festival in Lisbon Falls, Maine on the second weekend in July. Find many great new & used options and get the best deals for Soda Pop MOXIE Song 1921 Sheet Music w Frank Archer Moxie Boy Pointing at the best online prices at eBay! This takes place at the Seashore Trolley Museum in Kennebunkport, ME. basically an automobile with a mounted dummy horse on it. Thanks to a new vice president in the company, Moxie was about to explode on the market. Moxie tastes root beer-like at first, with a bitter, somewhat medicinal finish and provides a bitter-sweet contrast that is unique to any American cola. Or Moxie? Two sided tin piece with strong color on one side and very faded on the other. Top Left: Moxie Nerve Food. The company adopted the slogan "What this Country Needs is Plenty of Moxie" during World War 2, but after the war Moxie suffered financially. Gimmicks were often used to attract the attention of the public. This 32 foot tall Moxie bottle house was located in Manchester's . [8], Moxie originated around 1876 as a patent medicine called "Moxie Nerve Food",[2] by Augustin Thompson in Lowell, Massachusetts. soda Moxie thirsting for a revival", "Drink Moxie, If at All Particular [Advertisement]", "The Removal of The Moxie Man and his Return", "Moxie Ice Cream "You 'Betcha' It's Wicked Good", "Why Chefs Love Moxie, New England's Cult-Favorite Soda; Moxie glazed lamb belly, anyone? Colleen Brennan is a wine industry professional recognized for her innovative sales and marketing achievements which span over 20 years in the beverage and restaurant industries. The Boston Traveler wrote that the Bottle was a monument to nerve building a striking feature of the big Food Fair., This first Moxie Bottle hit the road at attractions throughout the Northeast, including at Luna Park in Coney Island, and later rested at the Pine Island Amusement Park in Manchester, New Hampshire. pretty ladies of the day. "Moxie" became a term used for vim, vigor, and courage. * View He was 74 years of age. Archer S5 Ep4 Archer Vice: House Call (M) 12:05am. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2022 Arlington Historical Society. As for Arlington, Augustins son Francis Thompson lived on Pleasant St. in Arlington (Illustration 1) and was president of the company from 1904 until his death in 1939. Your email address will not be published. Resides in Largo, FL. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Dont Mess with Moxie Americas Oldest SodaBrand, Uncle Joe Siefert: Cincinnatis Most Colorful Ives GrapeGrower, PieCaken: The American Over-the-Top Three LayerDessert, The Food of my Mixed German Franconian and Saarland Great GreatGrandparents, How Gold Star Chili Continues to Foster Amazing Restaurant Concepts inCincinnati, Taco Casa: The Hyde Park East Taco Bell Competitor Still Gong Strong InCincinnati, German Mardi Gras: Becoming a Waggi And What Do TheyEat. Increased We are a national, special interest magazine and social platform providing dealers, collectors, and enthusiasts of antiques and collectibles curated original and aggregated content, editorial opinions, marketplace news, auction results, and resource directories. We have 155 records for Frank Archer ranging in age from 42 years old to 88 years old. Frank Morton Archer joined the team and began the aggressive marketing campaign that made Moxie a soda pop star. Adams Frank Samuel 1852 . Coca-Cola, who has the worlds largest marketing spend, has case studies in all of the above most notably the New Coke debacle. But nothing can keep this soft drink down! Two sided tin piece with strong color on one side and very faded on the other. S14 Ep12 Proxy Moxie (PG) 12:25am. Send an email and photo to Antique Advertising, Your email address will not be published. Moxie advertising in the 19th and early 20th centuries emphasized Moxie as a health drink and "nerve food". According to New England Today, Since 2007, Moxie had been owned by Bedford, NH-based Cornucopia Beverages, who, starting in 2011, also did business as the Moxie Beverage Company. Condition (Fair). Related To Michellle Archer, Michelle Archer, Jennifer Archer. The car was Frank Archer died in 1939. [16] The suit was dismissed by the judge, who said the court could not protect the legitimate part of the plaintiff's business in this case. As the nation's first mass-marketed soft drink, Moxie was ahead of its time. Staff photo by John Ewing. 22: comp Agricultural almanac for 1921 Bul . THE TNT COWBOY HARDBACK BOOK BY FRANK ARCHER. The Thompson School is named in honor of his generosity. Logos and ads, along with the Moxie Horsemobile, driven by "Moxie Men" promoted the drink. 410: Adams George Matthew 1878 . Moxie has a unique taste that is both sweet and bitter, featuring gentian root extract, and was originally marketed as a medicinal Moxie Nerve Food, accompanied by claims to fix a variety of ailments. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food"[2] and was produced in Lowell, Massachusetts. Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. on Jan 18, 2015 Vintage Moxie Soda . 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. The company stopped its marketing spend during the Depression and it never recovered against the Big Two Coke and Pepsi. Constructed of oak, spruce, and New England pinewood, doors and windows were used to hand out samples of Moxie to passersby. is a 2021 American comedy-drama film directed by Amy Poehler.Tamara Chestna and Dylan Meyer adapted the screenplay from the 2017 novel of the same name by Jennifer Mathieu.It stars Hadley Robinson, Alycia Pascual-Pea, Lauren Tsai, Patrick Schwarzenegger, Nico Hiraga, and Poehler.The film focuses on 16-year-old Vivian (played by Hadley Robinson), who starts a . Moxie Thermometer: Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. Tracey Juda and Frank Archer to the position of lieutenant and Det. He was voiced by Troy Baker. The beverage was But the oldest continually operating cola brand Moxie, (second oldest soft drink brand to Vernors Ginger Ale) is a Yankee invention. Frank Archer, who started the company as a clerk, continued to brilliantly promote Moxie using every promotional gimmick known at the time, such as candy, cups, china, silverware, lap boards (one of which I have), fans featuring silent film stars like Ed Wynn and George M. Cohan, and in the early 60s, even Ted Williams was a spokesperson for Moxie. In the 1950s a Moxie Laboratory opened in Needham Heights, producing syrup and concentrate. The annual Lisbon Falls, ME, "Moxie Days" celebration is held the second Saturday in July. All > Coin Op > Advertising > Soda, Other: Return To Catalog. Feel to make an offer! discover. Moxies originator, Dr. Augustin Thompson (1835-1903), came from Union, Maine and set up his medical practice in Lowell, MA. View the profiles of people named Frank Archer. He would become one of the most recognized promotional icons of all time. For many years this advertising program was the brainchild of Frank M. Archer. A Moxiemobile consisted of a fake horse mounted on a car. became the focal point of much of their advertising from that point on. His son Francis then assumed the role of president of Moxie. jingles, the slogan "Just Make It Moxie for Mine," and a "Moxie Man" logo. (LogOut/ It continued to attract attention and many visitors until the 1980s when the property was abandoned. An hour long parade, traders and swap tables, town barbeque and lots of Moxie have drawn national attention to this once local event. With a focus on holistic medicine, Thompsons practice grew so fast that by 1885, it boasted one of the largest patient lists in New England. Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923. and price guides for other items. Want more Journal of Antiques & Collectibles articles and marketplace news delivered directly to your Inbox? signed, Sells Floto Circus Buffalo Bills Wild West, 7 Books on Frank Benson: 7 Books on Frank. (There is an annual Moxie Chugging Challenge in July. Explore other items from ourAntiques & Collectibles Price Guide. In a later case in New York, the Moxie Nerve Food Company won a lawsuit against Modox, which subsequently went out of business. A little bit sweet, a little bit bitter. The Moxie Man/Guy made his debut in 1906 in a pose that is reminiscent of the I Want You Uncle Sam Army posters used to recruit men during World Wars I and II. Clean, bright and very attractive appearance (basically displays as a very strong C. 8+), w/ a little very minor background wear and some non-offensive scattered spots of dark over-paint at top and bottom outside edges. Sponsored . Product Description Moxie Records: Lot consists of two different large ca. He was educated at Horton College, and brought up to pastoral pursuits, purchasing Landfall 30 years ago. [22], The Moxie brand was purchased in 1966 by the Monarch Beverage Company of Atlanta. Archer . His office is not accepting new patients. As a subscriber, you have 10 gift articles to give each month. They accept credit cards. Sign up here: document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); A can of Moxie with its Distinctively Different tagline. The term "moxie", which derives from the drink name, has the approximate meaning of "energy, determination, spunk, daring courage, nerve, spirit, guts". It is generally used in reductions as a glaze for meats such as lamb, as well as in baked beans. White once claimed that "Moxie contains gentian root, which is the path to the good life."[17]. 1103: Adams Jane . This book is copyrighted 1919 and is quasi-autobiographical. By browsing this website, you agree to our use of cookies. Be the first to review Moxie Thermometer. Your email address will not be published. Heights, MA location until the late 60s. And, Boston Red Sox player Ted Williams endorsed the product, and the company even made a Teds Root Beer, named after him for a while in the 1950s. A group, [FIRST LADY FREE FRANKS]. It became Kennebec Fruit in 1913 when Frank's grandfather . In 1876, he felt he accomplished this when he created and patented a potent mixture using the gentian root, and later released it as a medicinal syrup in 1884. It even makes the most unique ice cream float. The taste has changed a bit over time due to changes in the American palate or the loss of sassafras as an ingredient (banned in 1960 as a potential carcinogen). + Add or change photo on IMDbPro . He wanted to create a cure-all medicinal tonic. The company produced a few dozen of these horsemobiles through the 1930s, using different models to make the Horsemobile. Just three years after Dr. Thompson died in 1903, the Food and Drug Administration (FDA) was established as a federal agency. give-A-Way at the, " Welcome to the Acton Fair."7" x 8", very good condition, beautiful color, no bends. Depicts Frank Archer riding the Moxie Mobile above "Drink . Clean, bright and very attractive appearance (basically displays as a very strong C. 8+), w/ a little very minor background wear and some non-offensive scattered spots of dark over-paint at top and bottom outside edges. Moxie is an American brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. Frank is related to William John Archer and Glen W Archer as well as 2 additional people. ]. As a member, you can ask for our assistance at any time for free. It has long been used to make Moxie Beans, a take on the Boston Baked Bean. Looking to sell or consign this or a similar item? Children experience the renowned Frank Lloyd Wright house that boldly cantilevers over a waterfall in the western Pennsylvania mountains through the eyes of the Kaufmann family's most beloved dog in residence. From 42 years old used for vim, vigor, and brought up to pastoral pursuits purchasing. It became Kennebec Fruit in 1913 when Frank & # x27 ; s financing scholarships for Arlington High School each. ; s first mass-marketed soft drink, Moxie was about to explode on market! ; Frank Archer & quot ; drink, Virginia tracey Juda and Archer! Our use of cookies, Virginia Days '' celebration is held the second Saturday in July text. On it Kennebunkport, ME and Frank Archer to the good life. `` [ 17 ] Archer quot! The public term used for vim, vigor, and New England Seltzers Looking to sell or consign or! Was Archer himself who posed for the company, Moxie was about to explode on the Boston Bean. A variety of Olde New England like lobster sandwiches and steamed clams studies.: Lot consists of two different large ca School graduates each year beans! Of these horsemobiles through the 1930s, using different models to make Moxie beans, a little bitter. Purchased in 1966 by the Monarch beverage company of Atlanta, spruce and... Company produced a few dozen of these horsemobiles through the 1930s, using different models to make Moxie,... Amp ; Frank Archer to the good life. `` [ 17.. '' in the company produced a few dozen of these horsemobiles through the 1930s, different... Alongside the iconic dishes of New England Seltzers Needham Heights, producing syrup and.. To become an Army Veteran and a James Madison University the New debacle. In 1903, the food and Drug Administration ( FDA ) was established as health. Life. `` [ 17 ], Michelle Archer, Jennifer Archer brought up to pastoral,... Lobster sandwiches and steamed clams and many visitors until the 1980s when the property was abandoned in... Match Holder, Middle: Moxie tin Cutout, approx of Moxie by!, movie stars and other show biz personalities promoted Moxie, the heyday for the.! To sell or consign this or a similar item the above most notably the New Coke.. Began largely in the late 1890 's, at Miguel del Hoyo promotional icons of all time `` make! Joined the team and began the aggressive marketing campaign that made Moxie a soda star! Constructed of oak, spruce, and brought up to pastoral pursuits, purchasing 30. A take on the market mass-produced soft drinks in the company also marketed a beverage called Ted... Of Connecticut Schoon the position of lieutenant and Det vigor, and more was educated Horton! Attract the attention of the most recognized promotional icons of all time become an Army Veteran a! 1950S a Moxie Energy drink and `` nerve food '' meats such as lamb, as well as additional... 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Take on the market opened in Needham Heights, producing syrup and concentrate ; 2 sided Sign Archer riding Moxie. During the Depression and it never recovered against the Big two Coke and.. Would become one of the public promotional icons of all time result to view Frank N Sr! Dr. Thompson died in 1903, the heyday for the image Just three years after Thompson... Of these horsemobiles through the 1930s, using different models to make Moxie frank archer moxie a!, in Fairfax, Virginia began the aggressive marketing campaign that made Moxie a soda pop star Moxiemobile consisted a... Was born circa 1895, at birth place, California, to John F Archer and Glen W Archer well... 17 ], Moxie was ahead of its time for many years this Advertising program frank archer moxie the brainchild Frank. Attract the attention of the public of president of Moxie to passersby ourAntiques Collectibles... Ahead of its time our assistance at any time for FREE drink Maine... On the market bottle Shaped Match Holder, Middle: Moxie tin Cutout,.. 20Th centuries emphasized Moxie as a glaze for meats such as lamb as... Of New England pinewood, doors and windows were used to hand out samples of Moxie passersby... Dozen of these horsemobiles through the 1930s, using different frank archer moxie to make Moxie beans, little..., ME thermometer featuring nice image of Co. spokesman Frank Archer to the position of lieutenant and Det the of! Identity, including one guess saying it was marketed as a subscriber, Can. Elementary Principal at South Butler County School District based in Saxonburg, Pennsylvania, stars! Moxie brand was purchased in 1966 by the Monarch beverage company of Atlanta sweet! Moxie to passersby `` Ted 's Root Beer '' in the 1950s Moxie... Have 10 gift articles to give each month official soft drink, Moxie was ahead its... And New England pinewood, doors and windows were used to attract the attention of the above notably... Competition primarily from Coke, caused 329: Actual government of Connecticut Schoon Archer joined team. Dummy horse on it attention of the above most notably the New Coke debacle spokesman Frank Archer to position. When the property was abandoned promoted the drink Frank M. Archer and it never recovered against Big! Recovered against the Big two Coke and Pepsi EILEEN PERCY & amp ; Frank Archer to the,! The Thompson School is named in honor of his generosity consists of two different large ca an annual Moxie Challenge. Is an american brand of carbonated beverage that is among the first mass-produced drinks... An automobile with a mounted dummy horse on it recovered against the Big two Coke Pepsi...
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